SME unveils new branding, initiatives at CMTS preview

Exhibitors will be given promo codes, which they can pass onto customers and encourage them to register.

July 9, 2013
News Release
Metalworking

TORONTO -- The Society of Manufacturing Engineers (SME) announced a new initiative for their upcoming Canadian Manufacturing and Technology Show (CMTS) at a lunch event, on Tuesday, July 9.

At the sneak preview event, which also included tours of Mississauga’s International Centre, an announcement was made about a new promotion encouraging exhibitors to bring out their customers.

This year, exhibitors will be given promo codes, which they can then pass onto customers and encourage them to use them when registering. The codes will allow exhibitors to receive a financial return upon a customer’s registration.

Speaking to a crowd of exhibitors, Merry Dang, the Marketing Director at SME Canada espoused the values of this plan.

“I know, it doesn’t matter how great a marketing campaign (SME) comes up with, (exhibitors) have more power than I do. You have the customers that you can bring to CMTS,” Dang said in a statement to the audience.

Exhibitors will receive a $5 rebate for any registrant who uses the promo code.

The event was also a chance for SME to showcase their new branding, including a new tagline.

“This year SME is thrilled to launch a new brand… and our new tagline, ‘Making the future. Together.’” said SME Canada’s Group Show Manager, Nick Samain.

“Our vision with SME is to enhance progress, prosperity and strong communities through manufacturing,” he continued.

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Also, some of the features of the show were discussed as it moves to being nearly sold out.

“We’ve got a lot of cool stuff happening for CMTS… that comes along with (the show’s) tagline ‘Expect More’,” says Julie Pike, an Event Manager with SME Canada.

“We’re nearly sold out, and we continue to try and find places to put folks as we design this circular concept around all of the exhibit halls.”

The show will also feature a number of industry panels discussing a variety of topics.

“(The panels) will be held each day at 9:00AM here in the conference facility… that program is designed to get folks here and Thursday we’re all looking forward to a better-than-ever student day where SME and all the folks within CMTS can share in attracting future generations to Canadian manufacturing,” Pike continued.

The show will also feature a job shop night, and an Oktoberfest Tent outdoors to go along with the other main networking feature, dubbed ‘Terminal 4’.

CMTS will take place September 30 – to October 3 at the International Centre in Mississauga, Ontario.

cmts.ca